Shultz was previously the chief business officer of Pluto TV and joined ViacomCBS (then called Viacom and now called Paramount) after the broadcaster acquired Pluto in early 2019. VOD is an “intentional use case, whereas linear is more accessible,” said Jeff Shultz, chief strategy and business development officer of streaming at Paramount. “So, while it feels a lot like linear TV, it’s CTV.”īut because of the core differences in business models, some TV industry experts say otherwise. “FAST is the evolution of ad-supported streaming – which has been entirely on-demand until now – becoming the new linear ,” said Justin Evans, global head of analytics and insights at Samsung Ads. “FAST is a subcategory of vMVPD, the same way CTV is a subcategory of OTT,” Richter said.Īlthough all FAST channels (and vMVPDs for that matter) behave like linear addressable, there is still no consensus as to whether FAST should be classified as linear or CTV. The only difference is that vMVPDs require a subscription fee of sorts, whereas FAST is free. They serve as a central hub for access to various linear networks and channels. YouTube TV and Sling TV are two classic examples. Virtual multichannel video programming distributors, known as vMVPDs for short, function just like FAST channels. The best way to think about VOD is as an umbrella term to describe a “one-to-one relationship between the user and the server output,” said Mike Richter, VP of global revenue operations for CTV and digital at Trusted Media Brands.Įach variation of VOD signifies how the channel is monetized, whether that be with ads, subscriptions or with a one-off payment.įAST, meanwhile, is a way “to describe linear scheduling in a connected TV nature,” Richter said. Just to complicate matters, VOD has a bunch of subcategories.ĪVOD is one, but there is also SVOD (subscription video-on-demand) and TVOD (transactional video-on-demand think pay-per-view). That’s AVOD.īut if they decide to turn on Samsung TV Plus and sit back to watch whichever episode of “Hell’s Kitchen” happens to be on and do it for free, that’s known as a FAST experience. When someone signs into their ad-lite Paramount+ account, for example, they immediately have every episode of, say, MTV’s “Catfish” at their fingertips – as well as the burden of choice if they’re not in a “Catfish” sort of mood.
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